Sunday, November 16, 2008

MLM Business

MLM Business



MLM is very attractive, however, because it sells hope and appears to be outside the mainstream of business as usual. MLM is also frequentlycalled network marketing, consumer direct marketing, or sellerassisted marketing and other terms continue to surface. MLM is essentially any business where payouts occur at two or more levels. MLM is all about nexus building and that is all a part of any business.

Products

You market Products through pseudo"Mini-Franchises" that when joined, contain the ability to distribute products to people. This is especially popular now with online ordering and Stores being created with a multitude of products. MLM companiesusually conduct more rigorous testing because public expectations of MLM productsare unusually high, and are usually subject to much broader guarantees or warrantiesthan other products. AdvertisingThe highest-leverageselling process, in which consumers are pulled toward the products/services and theirbenefits.

Success

Success is something that we all seek, and want for our lives, families, and future. Success is a focus to most in Network Marketing, who are seeking Wealth in MLM. Success is predicated upon you making decisions and taking action to lead toward success.

Income

"MLM industry claims of distributor income potential, its glorifieddescriptions of the "network'" business model, and itsprophecies of dominating product distribution have as much validityin business as UFO sightings do in the realm of science. The retailing activity is, in reality, only a pretext for theactual core business, which is enrolling investors in pyramidorganizations that promise exponential income growth. As in all pyramid schemes, the incomes of those distributorsat the top and the profits to the sponsoring corporations comefrom a continuous influx of new investors at the bottom. Itstrue products are not long distance phone services, vitamins,or skin creams, but the investment propositions for distributorshipswhich are deceptively portrayed with images of high income, lowtime requirements, small capital investments, and early success.

Downline

What you have done is create a Network of "Distribution Channels" for your Product( a downline) which you can receive "Brokerage Royalties' or Overrides on that can be quite substantial. The possibility is always held out that you may become rich if not from your own efforts then from some unknown person ("the big fish") who might join your "downline. Short of termination, downlines can be taken away arbitrarily. It's a two tier residual affiliate program and it is obvious I want to build a downline and another income stream with it. You'll see that they offer something to their downlines much more than just "How to Make Money".

MLM is very attractive, however, because it sells hope and appears to be outside the mainstream of business as usual. MLM is also frequentlycalled network marketing, consumer direct marketing, or sellerassisted marketing and other terms continue to surface. MLM is essentially any business where payouts occur at two or more levels. MLM is not replacing existing forms of marketing.

Help Me Market A Small Business Online

Help Me Market A Small Business Online



Hi, and welcome back.

My name is George Collins and I know that there are a lot of people out there that are looking for ways to really get more people to look at their site. So I wrote some articles and I’m going to share it with you, and it will give you some ideas. So let’s get started.

Help Me Market A Small Business Online

Saturation is not possible in this day and age. I always hear the question from people, is saturation possible in a business or not. And it can be, depending on what in the world you are doing. If it is a ponzi scheme or something like that, yes, there is saturation, because it is only meant for the short term. There is really nothing there, no substance, nothing there, just something thrown together so a person can make money on a program. Usually the program does not last, it gets shut down by the government really quick or the owners take all the money and go off shore and you never hear from them again. Either way it is over and done with shortly because it just does not last, that type of thing does get saturated.

But with a real program, with real products, and it has substance of value to it, there is no saturation, especially something that is really needed in the marketing place. For instance, in the program that I am in right now we have something that is really needed in the market place and that is marketing. Not only do we teach you about marketing but we also teach you about business savvy, things that will help your business. We also give you tools and things that not only will help you in this business but any business that you want to do in the future. If you are in college, if you want to be a doctor you have to go through some kind of schooling, usually eight years of schooling just to become a doctor, and during that time you usually do not get paid.

That is a sacrifice that they make. Any area in the medical field you probably can make pretty good money. I think doctors base salary is somewhere between a hundred and twenty to a hundred and fifty or a hundred and eighty thousand dollars a year, and it goes up from there. It depends on whether you are a surgeon or what type of specialty you go into. It can go up to three or four hundred thousand a year. That is the sacrifice that they make by learning their skill in order to make that type of money.

Also saturation cannot happen if you know what you are doing. When you know how to market, there is no such thing. As a marketer, if you are marketing and we are talking specifically about pay per click, this marketing method called pay per click, let us take an example like a newspaper. Let us say that you have a few local newspapers that you advertise in, even if there is only one in your area, let us say you advertise in this program, or some other product, you have your ad down, you ad is pulling, you have tested it and tweaked it over a few months, and you had a good ad in there and you were getting good quality conversions.

You have your landing page or your lead capture page set up to where you are converting subscribers and you are getting sales. Well, it is possible in that same newspaper that you have the same marketing ad week after week, people might become use to your ad, so they might just look over it, the target market that is reading the newspaper. So what do you do in that instance and how long does it take for this to happen. I have seen it from anywhere from sixty days to six months, maybe even eight months. Is there any specific time, no. It just depends on where you are advertising at and how the people respond.

But if you see your ad pulling and then all of a sudden it kind of starts slacking off, you need to change the ad as a marketer. Some people have run the same ad once they have tweaked it, or maybe they had a winning ad from the beginning without tweaking it, and all of a sudden for whatever product they are promoting on or off line, or whatever business opportunity, whatever they are promoting, they think it must be saturated or something is going on here, because I am not getting the response I use to get. No, that is not the problem, because you have to tweak your ads as you go along, that is marketing 101 since way back.

Hey,

You have been listening to George Collins. For professional training I suggest you go to http://georgecollins.com and click on the link that says Leads & Training on the right side. When you join the leaders club, the woman that I work with, Diane Hochman, is offering free social media and web 2.0 training at http://myprivateclassroom.com So join the leaders club and you will get My Private Classroom training for free.

If you need to contact me directly, give me a shout, my number is 888 856-6686 or you can email me at mymarketingfirm@gmail.com Make sure you visit my site http://georgecollins.com I have some cool reports there.

Internet Marketing And A Future Financial Focus

Internet Marketing And A Future Financial Focus


One of the prime motivations for Internet marketing is that you don’t want to be in the same place you are right now - in 12 months.

In every business the predominant idea is to set goals that help you conduct business smarter, learn lessons faster and bring more business to your site.

The problem is many entrepreneurs tend to stay focused on their bottom line and to product fulfillment issues. By doing so they may indeed find themselves in the same place 12 months from now. They may also find their business has declined in total sales revenue.

How is that possible?

This is an interesting question especially when, from all appearances, the business owner IS paying attention to their business and that the sales are brisk. It can also seem baffling when it appears that the business owner is busier than they have ever been.

The problem may be that some of the details of business should be delegated to other employees, especially if the business is of significant size.

The sad truth is some business owners are spending too much time in the mailroom and not enough time in long-term strategic planning. Online business grows as new ideas are developed and implemented.

It is not unlike an architect spending all his or her time developing the entryway of a new luxury hotel while failing to draw up plans for the rest of the building. It looks nice from the outside, but the inside is in disarray.

What this means, in the broadest terms, is that you need to pay attention to all aspects of your online business. If you don’t feel adequate to manage certain aspects of the business then find someone who can. When you neglect certain aspects of your business you will almost always run the risk of a loss of long-term business. You will also be subjected to feast or famine cycles where you may have more work than you can handle for a period of time and not enough work for an equal or greater length of time.

It’s a given that you find your business to be an important part of your life. You have invested a lot in the success of your business and that investment is too great to simply allow glaring marketing omissions to go unchallenged.

Sometimes business owners adopt an out of sight - out of mind mentality. They avoid those things that are not on their immediate radar. They push back all those things that are not fires to attend only the tyranny of the urgent.

Internet marketing is one of the very first things to be cast from view for many businesses. The reason this is true is because the role of marketing seems to have little intrinsic value for those online shops that are currently doing a brisk business. It appears to be a sign that they did everything right and can move on to the role of bean counter.

Learn the art of balancing your business interests and include marketing as a prime component for achieving future goals.

ONLINE MARKETING SERVICE

Internet Marketing Companies, Online Marketing Degree, Online Marketing Service



ONLINE MARKETING SERVICE

Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It’s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.

Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.

Here are some of the processes that the company should consider in getting their online marketing more effective:

1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.

2. Develop the Plan – the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.

3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.

4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.

ONLINE MARKETING DEGREE

Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.

A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.

A slight example on the online marketing degree is the Bachelor of Science in Business Administration – Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential—that define success.

Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.

Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.

INTERNET MARKETING COMPANIES

Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.

Internet Marketing Companies work solely towards getting their client’s product or services marketed online, and this is really becoming something that modern businesses can’t live without. Obviously, an Internet marketing company can’t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.

The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.

The services that an Internet marketing Company offers aren’t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.

An Internet marketing company does not simply build a website or promote a website… They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.

An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.

Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.

There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.

However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.

he Perfect Rep: Unlocking The Ultimate Secret For Permanent Effective Training

The Perfect Rep: Unlocking The Ultimate Secret For Permanent Effective Training



This will be the most important piece of information that you will ever read about weight training.

Repetitions… Your entire training career is composed of millions of them. You group them in sets and they are the basis of each workout. Performing them correctly is the difference between success and failure. A perfect repetition, seemingly simple, has many components and is powerfully effective. I am going to explain how to perform the perfect rep and why it is so important.

At the impressionable age of 14 I was lucky enough to be introduced to the world of weight training by a competitive bench presser and ex-Olympic wrestler. He was a cartoonish 5 foot 3, 65 kilo powerhouse with a barrel chest and black pony-tail mullet down to his arse. At his gym in Bellingen he would ensure that I learned and retained precise lifting technique during my first 12 months of training. Thank-you Kevin. Under his supervision I went on to become the Australian School-boys Bench Press Champion at the ripe old of age of 15 with a lift of 87.5 kilograms (192.5 pounds) at a HUGE (laughs) body-weight of 66 kgs (145 lbs). That was after only 6 months of training. Technique and intensity is EVERYTHING!

Kevin sold the gym to a great man called Scott who became a very close friend of mine, a fantastic training partner and the catalyst for my career in Personal Training. He looked somewhat normal in comparison to Kevin sporting a natural, balanced, muscular bodybuilder’s physique. His basic training philosophy was to hit each muscle group from every angle with perfect form designating set and exercise volume in proportion to the size of the muscle group, i.e. back being the most complex and largest received the most exercises while biceps being one of the smallest received the least. I learned a lot from him. Exercise form was always at the fore-front of his teachings.

>From Kevin I discovered that each exercise has an optimum movement path to generate maximum power safely. Scott showed me a broad range of exercises and how to apply good technique to each of them for consistent effectiveness and efficiency. I have taken these lessons with me throughout my career and applied them to my training and the hundreds of exercises that I have created myself.

Anyone who knows me will find that I am extremely particular about good exercise technique. I pay very close attention to the body position and movement pattern adjusting fine components so that the exercise is totally optimised. I must annoy the hell out of my clients sometimes. It works though.

WHY IS PERFECT EXERCISE TECHNIQUE SO IMPORTANT?

Reduced Risk Of Injury…

If you are to remain injury-free throughout your training career you must practise safe, tight, controlled lifting technique for every single repetition. If the movement is as close to biomechanical perfection as possible you will receive maximum stimulation with minimum risk. Injuries will halt your progress every time and can be very serious. Any chance to avoid them should be harnessed, implemented and retained.

Decreased ‘Cheating’ And Involvement Of Unrelated Muscle Groups…

If your form is sloppy there is a good chance that you are not hitting the target muscle as completely as you could be. As soon as your technique declines other muscle groups come into play assisting during the lift, often in an unsafe manner. A classic one is allowing your torso to swing during a bicep curl using your lower back, glutes and hamstrings to get the weight up. There is not only the danger of hurting yourself there is also the probability that you are not taking the target muscles to failure. Keep the form tight and you will stimulate the muscle safely and entirely.

Decreased Involvement And Fatigue From Ancillary Muscle Groups…

Related to the last point the execution of a perfect repetition every time will ensure the target muscle is isolated and fully fatigued before the ancillary muscles (assisting muscles) give out. To make this more clear I will describe two examples where this is a common occurrence. Example 1: when you perform a back exercise if you do not focus on engaging and isolating the targeted muscles of the back then the forearms and biceps will crash and burn before the back is fully worked. Example 2: when you perform a chest exercise if you do not focus on isolating the pectorals during the movement then the triceps and anterior deltoids will give out first impeding the progress of the chest. It is easy for ancillary muscles to come into play during an exercise if your form is sloppy because they are there to assist the movement. But because they are smaller and weaker if you do not make sure that the target muscle is completely fatigued first they will always give out holding backyour progress.

Increased Motor Neuron Innervation And Muscle Fiber Activation…

If you isolate the target muscle group and contract it slowly and intensely through the entire movement you will activate the greatest amount of muscle fibers. A safe and full range of motion (ROM) will involve muscle fibers from the origin (initial attachment) right across to the insertion (final attachment) of the muscle. A slow, intense, precise movement during the entire concentric contraction (muscle shortening) and eccentric contraction (muscle lengthening) will innervate more motor neurons ‘firing’ more muscle fibers. This will facilitate a maximum activation of the muscle fibers and total muscle contraction maximizing strength and muscle gain.

Improved Mind-Muscle Connection…

The mind-muscle connection is your ability to feel the target muscle contract completely and under total control during the execution of an exercise. Usually a muscle group that you find difficult to feel and to develop is one that you have a poor mind-muscle connection with. Consistent, strict form on all of your repetitions will help you gain control of these stubborn body-parts. The mind-muscle connection improves when the path from your motor cortex (the control centre of your brain for movement) to the working muscle becomes more efficient.

Improved Focus, Discipline, Intensity And Quality Of Training…

This level of precision for every single repetition that you perform during your workout demands a massive amount discipline, will-power and intensity. You control the movement of every exercise and apparatus as though it were part of your body. Be patient and apply it to all exercises performed until it becomes second nature. By this stage it will feel awkward to train with sloppy technique and you won’t miss it because you will become stronger and more muscular and injury-free.

COMPONENTS OF A REPETITION

1. Starting Point – where the body is in the appropriate position to begin the Repetition.

2. Concentric Contraction – where the muscle shortens as the weight is lifted through the predetermined Range of Motion (ROM). Also called ‘The Positive Phase’.

3. Mid Point – the point of greatest contraction at the top of the Repetition where you pause briefly before releasing the weight.

4. Eccentric Contraction – where the muscle lengthens as the weight is released to the Finishing Point. Also called ‘The Negative Phase’.

5. Finishing Point – same as the Starting Point.

GUIDELINES TO PERFORMING THE PERFECT REP

Learn And Practice Proper Technique…

Take the time to study the extensive step-by-step video exercise descriptions on my website http://www.GlobalWeightTraining.com. They are demonstrations personally performed by me explaining all the muscles involved, the detailed technique and what the repetitions should look like during a set. There are over 300 hundred exercises; learn them before you perform them.

Apply And Maintain Proper Technique…

Once you have learnt the exercise guidelines make sure you apply them to your training in the gym precisely and consistently. If you forget how to do something go back to the site and look it up.

Repetition Speed…

The repetition speed should for muscle growth and strength in bodybuilding, shaping and toning and for general health should be medium (1-2 seconds) during the Concentric Contraction (where the weight is lifted) and slow (2-5 seconds) during the Eccentric Contraction (where the weight is released). The exact seconds required for each phase of the repetition depends on the size of the range of motion (ROM) of each individual exercise. Example; Calf exercises have a smaller ROM so the time required to perform the repetitions slowly would be reduced. Squats, on the other hand, have a large ROM so the time required to perform the repetitions slowly would be increased. Performing exercise with speed is not without merit and it is prevalent in functional training, power-training, and sport-specific training but there is an increased risk of tissue injury with the sudden force exerted when lifting. There is also greater focus on the tendons, ligaments, bones and joints rather than the muscles.

Ancillary Muscles And Stabilizers…

You cannot perform an exercise safely or effectively unless your body is positioned in accordance with the guidelines for that exercise. This means that once you are set your ancillary muscles (the direct assisting muscles for the movement) and the stabilizers (the muscles that hold the rest of the body in the correct place) must be engaged so that a perfect repetition is performed every time. This will make your body safe, strong and functional.

Abdominals And Core Muscles…

It doesn’t matter which exercise you are performing your mid-section must be switched on for total maximum gains. The abdominals and the core inner muscles of the spine are the superstructure of the body which holds everything together under the stresses of exercise. They lock you safely into the correct position and maintain it during the set. Engaging them properly will stabilise the body, increase your total strength, increase the strength of the abdominals and core muscles themselves, protect the spine and facilitate the implementation of perfect repetitions for all exercises. * To use your mid-section properly during exercise pull your lower abs in towards the spine, pull in the obliques, contract the entire abdominal complex and lift the chest *

Symmetry And Precision Of Movement…

To be certain that both sides of your body develop evenly you must ensure that each exercise is executed symmetrically. Human bodies are never built with faultless balance and the rigours of life make that deviation from perfect symmetry even more profound. To diminish the impact of this continuing you need to train in front of a mirror as much as possible or utilise the constant critical eye of a training partner. This will allow you to supervise and fine-tune your exercise technique at all times reducing imbalances of strength, muscularity and functionality.

Range Of Motion…

Most of the time you need to use a full range of motion (ROM) to stimulate the all of the muscle fibers from the origin, across the belly (the middle bulk), to the insertion of the muscle. If you cheat and continuously use partial repetitions you will lose flexibility and miss out on muscle and strength gains from the outer angles. There is a limit, however, to how large the ROM should be. It is individual to each exercise and should be large enough for maximum muscle fiber stimulation without causing any joint or tissue injury from over-extension. There are techniques and set sequences that are based on partial repetitions but they have their own strict technique and should be used sparingly for shock tactics and variety.

Breathing…

You need to breathe properly during each repetition to maintain a continuous delivery of oxygen around the body to the working muscles. It will also reduce the build-up of carbon-dioxide. This will give you the energy to power through the set and decrease the onset of blood lactate accumulation (OBLA – that awful burn from lactic acid which is caused from glycogen being burnt for energy without the presence of oxygen). Breathing properly also takes the pressure off your cardio-vascular system facilitating normal function under conditions of high stress from intense exercise. It is important to keep the blood pressure down and unnecessary strain off the body as no-one is unbreakable. Another advantage of full, rhythmic breathing is that it will pace the tempo of your repetitions. You can’t take slow, full breaths if your reps are fast and messy.

BASIC BREATHING TECHNIQUE DURING A REPETITION

1. Take a slow, deep intake of breath as the weight is released (when the target muscle stretches and lengthens during the eccentric contraction).

2. Breath out more forcefully as the weight is lifted (when the target muscle engages and shortens during the concentric contraction)

3. There are alternate breathing techniques but this one is simple and safe so remember: breathe in when the weight is released and breathe out when the weight is lifted.

INTENSITY

Finally we come to my favourite word; Intensity. To cause the greatest amount of muscle fiber damage and to induce growth producing chemistry within the body you need to push each set to absolute failure or beyond. By that I mean that you make sure you grind out each repetition with perfect technique until it is not possible to perform another without losing your form. To go beyond failure you must utilise a training partner or spotter or perform intensity increasing techniques which are described on our website http://www.GlobalWeightTraining.com. You must however maintain precise technique for each repetition throughout the set no matter what your goal is or how far you push yourself.

There you have it my friends. I have given you the key. Place it in the lock and turn it. Don’t look back. There is so much out there to learn, understand and apply to your training. You may get a little lost among it all but if you know how to perform ‘The Perfect Rep’ every time the most basic element of successful training will be with you forever. Good luck and have fun…

Everything You've Always Wanted To Know About HIPAA And FERPA

Everything You've Always Wanted To Know About HIPAA And FERPA


Consider this question. Say the mother of a 22-year old student that you have treated requests to see her daughter’s medical records. The Bursar’s office confirms that the student is listed as a dependent for tax purposes. There seems to be no urgent reason for such a release and the student does not wish to give her mother access. How would you protect the privacy of her information?

Situations such as this one that require knowledge of privacy laws to resolve successfully are all too common in the average student health center, yet the acronyms HIPAA and FERPA tend to strike fear into the hearts of the staunchest of college health professionals. So much has been written anecdotally on the subject of how complicated and unspecific these laws are that some may be surprised to find that according to legal professionals, the intersections between the laws are generally clear-cut. This article aims to explain which laws apply to you and what you can do to avoid the headaches that ensue from a conflict between your principles as a care provider and the law.

Six golden rules of privacy law

* FERPA never applies to non-students
* FERPA only applies when the student’s medical records are released
* HIPAA doesn’t apply to records covered by FERPA or to student “treatment records”
* Even if you treat non-students, you’re not bound by HIPAA unless you perform electronic transactions.
* Student health and counseling centers that do perform electronic transactions for non-students only have to abide by HIPAA for those transactions.
* State laws are applicable whether or not other federal laws apply

This is how these rules break down.

RULE 1: FERPA never applies to non-students

RULE 2: FERPA only applies when the student’s medical records are released

The Family Educational Rights and Privacy Act (FERPA) is the older of the two federal privacy laws. Enacted in 1974, one aspect of its governance is the privacy of educational records. There is a popular myth circulating that student medical records fall under the FERPA’s umbrella term “educational records”. In fact, FERPA specifically excludes the treatment records of students in higher education from its definition of educational records (see USC 20, 1232g for a complete definition). It also excludes employees of an educational institution if they are not students. FERPA does come into play, but only if the records are released to someone outside the health center, whether that is the student, their parents, their professors, or another health provider outside the university, at which point they become “educational records” rather than treatment records.

It is important to note that it is not the request for the release that brings FERPA into effect. Many student health professionals believe that if a request to see the records is made that is in accordance with FERPA guidelines, they have to release them or be in violation of FERPA. Not so, says Kristine Dunne, BA, EdM, JD, an associate at the Washington, D.C. office of law firm Arent Fox, LLC.

“It's the release of the records that triggers FERPA,” she explains. “There are no rights extended under FERPA to those medical records until such time as they have been made available to someone other than the treating health professionals, at which point the FERPA protections of student records kick in.”

Applying this to the example at the beginning of the article, if state law doesn’t require you to release the student’s unreleased medical records to her mother, you are under no legal obligation to do so without a court order. Similarly, even if you think a professor may have a “legitimate educational interest” in requesting a student’s unreleased medical records, you still don’t have to release them.

FERPA is just one part of the puzzle, however. The Health Insurance Portability and Accountability Act (HIPAA) of 1996 is another relevant law that seeks to be the national privacy standard in health care. It was updated in 2003 to take into account the trend toward automation and electronic record-keeping. These privacy guidelines have been well publicized and generally uphold the kind of patient confidentiality that most health care providers are comfortable with and there has therefore been a widespread trend in health centers to apply these standards to student medical records, even if they are not legally required. It is important to realize, however, that while its principles of privacy and confidentiality are excellent, in most cases, compliance is not required by law.

RULE 3: HIPAA doesn’t apply to records covered by FERPA or to student medical records which are made, maintained, or used only in connection with the provision of treatment to the student, and are not available to anyone other than persons providing such treatment.

RULE 4: Even if you treat non-students, you’re not bound by HIPAA unless you transmit health care information in electronic form in connection with the submission of claims for payment.

HIPAA’s definition of protected health information (PHI) specifically excludes education records covered by FERPA and the treatment records of students in higher education as defined above. Dunne explains that the goal of this exclusion is simplification.

“If student medical records were subject to HIPAA, there would be two completely different schemes – up until the health center released the record, it would be governed by HIPAA, and when it had been released it would be governed by FERPA,” she says.

This was apparently considered unworkable by Congress, hence the blanket exception that HIPAA makes for any kind of student medical records. However, many student health and counseling centers also treat non-students, and this is where it starts to get a little bit trickier. To be considered a “covered entity” (i.e., bound by HIPAA), your health center must electronically transmit health information in connection with a “HIPAA transaction”. More detailed information on what constitutes a HIPAA transaction can be found in this primer released by The American Council on Education, but essentially it is any administrative or financial task carried out in the course of health care that transmits PHI. If you don’t perform electronic transactions, you don’t have to comply with HIPAA.

RULE 5: Student health and counseling centers that do perform electronic transactions for non-students only have to abide by HIPAA for those transactions.

Usually, every transaction of “covered entities” has to be bound by HIPAA standards, even if they are not all electronic transactions. However, because of the intersection with FERPA, these health centers are able to be bound by HIPAA just for the non-student transactions.

RULE 6: State laws are applicable whether or not other federal laws apply

With all the fuss about HIPAA and FERPA, don’t forget about your state’s laws concerning privacy. In some cases, state laws are the only ones that will apply to student medical records, but even where HIPAA or FERPA apply, state law is still relevant. Despite the fact that HIPAA is a federal law, it bows to state law in those cases where state law is more stringent. Arent Fox Associate Richard Liner, BA, JD, MPH, elaborates:

“HIPAA has an enormous pre-emption problem because it sets a floor and not a ceiling for health care privacy. Congress only established a minimum for protecting patient information. If a state’s laws or regulations are more stringent than HIPAA in their protection of patient health information, then covered entities must follow state requirements.”

This may conjure up ideas of conflicting laws, but Arent Fox counsels that generally, state laws are more specific and will very rarely conflict directly with HIPAA or FERPA. If more than one law is applicable, generally the more stringent requirements will apply. When in doubt, consult counsel before taking action.

Knowing the theory is one thing, but applying it can be a lot more complicated. FERPA requires the student to give written, dated permission before his or her student records information is released – even to other health care providers outside the university, which is a source of frustration for many. But the same information can be released, unauthorized, to school officials who have a “legitimate educational interest”. Similarly, FERPA allows unauthorized disclosure in an emergency, if it is “necessary to protect the health or safety of the student or other persons”. Dunne counsels to rely on common sense to interpret these terms, and to consult counsel early in the process. No law can specifically cover every eventuality; the burden of responsibility and interpretation must, through necessity, rest on the care provider.

This responsibility weighs all the more heavy because schools are concerned about penalties for breaching FERPA. If the Family Policy Compliance Office (FPCO) found a pattern of violations of FERPA with no obvious attempts to follow the guidelines, it could result in a removal of federal funding. However, it is important to know that individuals cannot be prosecuted for a FERPA breach and individual students cannot sue for damages for such a breach. Schools should carefully develop, implement and maintain compliance oversight with regard to these important privacy laws in order to prevent unlawful release of student records. Likewise, if your school treats non-students, files electronic claims and is bound by HIPAA for those transactions, you should make sure that HIPAA protections are implemented, even though a HIPAA violation may not – for now – result in a fine being imposed. Liner explains:

“In the vast majority of cases where there’s found to be a violation of HIPAA, there is what’s called an ‘administrative resolution’, which generally means the mistake wasn’t intentional and the organization voluntarily agrees to take appropriate remedial action.”

No civil fines for violations of HIPAA have been imposed so far, although Liner warns that is likely to soon change.

Although information on the triumvirate of privacy laws has always been available to those who know where to look for it, there is also a wealth of partial and incorrect information available on the Internet that has muddied the waters for those health professionals attempting to do a little research on the laws that apply to them. Dunne and Liner counsel that you should speak to a professional who knows the law in your state and the ins and outs of FERPA and HIPAA if you are worried about misinterpretation of the law. Even if you know the basics, state laws vary greatly and knowing the details of how the three laws intersect will allow you the greatest leeway to interpret them in a way that is consistent with your ethics.

“It is complicated,” sympathizes Liner. “Talk to the privacy officer within the university, if there is one. There are also a few government Web sites that are really good in terms of user-friendly guidance to help people navigate through the more basic pitfalls.” For instance, the Office of Civil Rights, the enforcement agency for the HIPAA privacy standards, offers tremendously helpful information and FAQs on its Web site.

“Consult with your legal counsel to ensure you’re interpreting and applying the law correctly,” adds Dunne. “And be clear to those who use student health center services, especially students, about the laws that apply.”

Strategies To Help You And Your Child Survive Homework

Strategies To Help You And Your Child Survive Homework


Is homework wreaking havoc in your home? If the answer is YES, then finding the real causes behind the homework problems, and taking steps to resolve them, will improve both school success and family harmony.

How do we know? Homework is the single biggest issue affecting home life, according to many of the parents who bring their children to us at STRONG Learning Centers®.

Here are the ten most common causes of homework problems, along with suggestions to help you resolve them.

1. THE HOMEWORK IS TOO DIFFICULT.

If the homework is continuously too difficult, with everything that entails, then a child will try to avoid it. Look into the cause. Begin by having a conversation with the teacher. If the problem is class-wide, hopefully the teacher will evaluate and adjust the nature of his or her homework assignments. If the problem is limited to your child, she may require additional help from the teacher after school, from you, from a sibling, from a teenager you hire, or from a tutor. If this fails to resolve the issue, then a reevaluation of the type of class, or course level, or teaching vs. learning style, or school may be in order.

On the other hand, the cause of the problem may be a disability: physical, learning and/or attentional. Your child may have difficulty in such areas as: hearing, seeing, reading, processing language, or writing, or she may have ADD or ADHD. If the problem is one of these, sometimes it is easy to resolve. For example, corrective glasses can easily resolve some seeing issues and behavioral therapy and/or possibly medication might help AD/HD, the newer term for the disorder. In many cases, consulting teachers, counselors, or specialists in the appropriate field, might be in order.

Note: If you suspect AD/HD, a valuable resource is CHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder organization). For information on the learning disability (LD) issue in general, contact the Learning Disabilities Association of America (LDA).

2. THE HOMEWORK IS TOO CONFUSING.

When children chronically complain that assignments or directions are confusing, they are likely to become frustrated and/or anxious, eventually avoiding such assignments. Parents usually respond to these children by asking, "Weren't you listening?" Or "Just read the directions!" The children were listening or reading, but they may not have been able to process the information.

In this case, the cause may be reading comprehension and/or language processing problems. You may need to seek the help of teachers or a learning specialist to help your child learn strategies she can use to overcome or compensate for her disability. For example, she may need to put the words into pictures or graphic organizers. Children who become confused due to problems with language processing, do better when they can see things visually.

And, regardless of who is working with them, be sure they remain actively involved. Children (and adults too) are notorious for shaking their heads "yes" when asked "Do you understand?" even when they don't understand. Sometimes they are just yessing you and sometimes they think they understand. However, when you ask them to explain or discuss what you were just talking about, they realize that they really don’t understand.

If neither of these areas are the cause of the problem, then you may need to investigate why your child continues to complain. If it turns out it is simply a ploy to get you to do the work with him, then you need to address the reason for that behavior. But wait – before you get annoyed, remember what it was like for you when you were a child. Homework isn't always fun, and sometimes it's nice to have a little company. Your child may simply want your company during homework time. Wow! How's that for the ultimate compliment?

3. THE HOMEWORK IS TOO LOW-QUALITY OR TOO BORING.

Sometimes homework assignments are low-quality boring busywork and children will avoid them simply because they don't want to do them. Unfortunately, one of life's little lessons that children need to learn is that sometimes we simply have to do boring things. If, however, every assignment appears to be dull, too easy, or too low-quality, you may need to talk to your child's teacher to determine the purpose of the assignments. Many teachers do not realize how some of the assignments are coming across to the children; chances are they will appreciate the feedback and adjust the work as appropriate.

4. THE CHILD IS DISORGANIZED.

He brings home the book and forgets the assignment. He brings home the assignment and forgets the book. Or he forgets the assignment and the book. Does this sound familiar? If so, it sounds like you've got yourself a disorganized child. The same is true for children who can’t judge time or can't manage their time. They may have the best intentions to get the homework done, but somehow it gets lost in their time-maze.

It is so difficult for disorganized children to get their homework done that some of them would rather lie, insisting that there is no homework, than be criticized and punished. If poor organizational skills seems to be the issue, there are many books and articles that offer great strategies to help the disorganized child. See, for example, pp 123-127 in Why Bad Grades Happen to Good Kids.

5. THE HOMEWORK IS TOO INTRUSIVE.

It's a fact; homework cuts into playtime. So what's the problem? The problem is that in some cases homework time creeps up to the point of consuming the home lives of the children and sometimes that of the family as well. Besides the obvious down side, this may be harmful to children's intellectual development. Their brains are developing and they need to use all parts, and good quality play provides opportunities to use the "far corners" of the brain that might otherwise remain fallow. So, it turns out that children need to play. Surprisingly, brain research indicates that occasional boredom is good, too, as it forces children to think of things to do — that is, to use their brains to create.

So if homework time seems to have taken over your home, work out a schedule with your child so that he doesn't have to lie in order to play.

6. TOO MUCH PARENT INVOLVEMENT.

Some parents are overly involved in their child's homework. Here are the three most common types, all of whom tend to drive their children toward lying and deception. If any of these describe you, then work to change your behavior.

A. The "perfectionist parents." Perfectionists demand picture-perfect-homework. Their children hate to let them see their homework papers out of fear that they will judge the work unworthy, tear it up, and make them do it again. Besides being tedious and time demanding, in these extreme cases it is downright disrespectful of the child.

B. The "helicopter parents." These parents hover over their children, making sure that every "t" is crossed and every "i" is dotted. They think they're being helpful, but here's the problem: By not giving their children any breathing room, they are delivering the tacit message that their children are not capable of doing the work themselves. Not only does this harm their self-esteem, but it also denies them the opportunity of taking responsibility for their own work.

C. The "Pandora parents." The children of Pandora parents tend to deny the existence of any homework they don't understand because asking Mom or Dad even the simplest question is tantamount to opening Pandora's box. Their well-meaning parents can't contain their enthusiasm and turn what would ordinary require a short answer into a long-winded treatise on some esoteric detail.

7. THE CHILD IS UNMOTIVATED.

Most children don't want to do homework. But while they may put up quite a fuss, somehow they manage to get the work done. If they don't, motivation may not be the problem; they may appear unmotivated, but this may be a convincing protective screen they've set up to mask a larger issue.

For example, many children appear unmotivated when in fact they avoid homework to protect their egos. How's that? Because these children erroneously equate failure with stupidity. Their logic is as follows: If they try and fail, it is a reflection of their intelligence. If they don't try and fail, it is not a reflection of their intelligence; it is due to lack of motivation or irresponsibility. These labels they can live with; the label "stupid," they can't!

8. TOO MUCH HOMEWORK.

Many kids simply cannot keep up with the projects, tests, quizzes, reading and other assignments they are given.

Here is a general guide for the typical amount of time children should be expected to spend on homework each school day. Grades K-2, about 10-20 minutes. Grades 3-6, about 30-60 minutes. Grades 7-12 will vary considerably, depending on subjects, projects due, tests, etc., but a reasonable average is about two hours, with more on weekends, as needed, for major projects and exams.

If your child spends considerably more than this on homework, look into the cause. Begin by having a conversation with the teacher. If the problem is class-wide, hopefully the teacher will make adjustments. If the problem is limited to your child because your child works slowly, or has other issues discussed in this section, talk to his teacher and see what can be done to modify his assignments.

9. IT'S TOO NOISY.

Many kids complain that they can't concentrate at home. Their siblings are running around, TVs and music systems are blaring, someone's on the phone, people are fighting, the dog is barking, the baby is crying. I don't know about you, but I need quiet to do work that requires thinking. Closed bedroom doors don't help much, as the muffled sounds of chaos always manage to get through.

Here is an idealistic solution. Even if it can't be carried out fully, at least it is something to aim for. As a family, consider designating a block of time as quiet time. Normal living continues, but more quietly than usual. Kids can use the time to do homework; parents can read, balance the checkbook, and write e-mails; those who have time to watch television can do so with headphones or the sound turned low. Sometimes quiet sounds pretty good, doesn't it?

10. THE CHILD IS TOO ALONE.

Some children are lonely when required to do homework in their rooms, and don't work efficiently in that setting. Some need continuous support and direction. That is, they need someone to help them stay on task or to provide a little assistance when they get stuck. If required to work alone in their rooms, these are the kids who emerge three hours later with little or nothing accomplished. Both groups of children tend to prefer doing homework on the kitchen table. This way they have people around them, either for support or company.

So, if homework causes chaos in your home, look into the reasons. Once you find them, and do what you need to resolve the problems, you'll be back on the road to school success and family harmony.

(Originally published at the Strong Learning website and reprinted with permission of the authors, Linda Bress Silbert, Ph.D. and Alvin J. Silbert, Ed.D.)